That's what it was intended it to be, Gael. I always try to place a money shot front and center in the first paragraph, to give people a reason to keep reading.

I learned that from, of all people, an internal auditor I once knew. He said some colleagues structured their audit reports like a comic tells a joke: they put their conclusions at the end like a punch line. A vice president told him to knock that off. The woman received loads of memos and emails each day. She didn't want to read each of them all the way through if she could help it. So she told her staffers to make their point in the first paragraph, and follow it with the background information, which she'd read if she felt the need to. Likewise, she instructed the auditor to tell her in the first paragraph if he'd found anything which could bite her on the ass.